PUBG has been in the market for over a year now and has survived at least 2 notorious Steam sales without seeing any kind of discount. It seems, after all the controversies regarding optimizations, loot boxes and of course suing Fortnite, sales saw a nosedive and the developers have decided to get less stringent on the price.
PUBG is now available at a 33% discount on the Steam store along with cosmetic microtransactions. The offer is valid till 5th of July. It’s surprising that the price cut has happened right before steam sales. I would have guessed it would be at the top in such a sale or maybe they just don’t want to drown among competition AGAINST other games since everything is on sale during that time.